The objective of a planning process, in marketing or elsewhere, is typically to pick the most worthwhile goals and figure out how to get there in the most efficient way possible. Usually, the most significant barrier to effective planning for many is oversimplification and basing decisions on assumptions and "feel-good" information that has no or little relation to reality. This leads to really bad decisions and I believe is a primary reason that statistically, most businesses and plans fail.
Contributed by alan on 10th of August 2012 06:20:38 AM
The objective of a planning process, in marketing or elsewhere, is typically to pick the most worthwhile goals and figure out how to get there in the most efficient way possible. Usually, the most significant barrier to effective planning for many is oversimplification and basing decisions on assumptions and "feel-good" information that has no or little relation to reality. This leads to really bad decisions and I believe is a primary reason that statistically, most businesses and plans fail.
Contributed by alan on 10th of August 2012 06:20:38 AM
The objective of a planning process, in marketing or elsewhere, is typically to pick the most worthwhile goals and figure out how to get there in the most efficient way possible. Usually, the most significant barrier to effective planning for many is oversimplification and basing decisions on assumptions and "feel-good" information that has no or little relation to reality. This leads to really bad decisions and I believe is a primary reason that statistically, most businesses and plans fail.
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