Today, I attended the Wall Street Journal series of events entitled How I Built It.    As a follow-on to their  ongoing column where they profile  entrepreneurs who have built successful enterprises, they are doing a small "nationwide" tour where their small business editor (and the audience) interviews a group of 6 of these folks in an attempt to better understand their experiences, success models etc…  

At today's even t(3/31/11), attendees included the founders/co-founders from the following firms: Popchips, One Kings Lane, Thrillist.com, Ouidad and Reef.